Playing a vital role in the EU’s economy

The SmartAgriHubs project involves digitisation efforts in 5 agri-food sectors: Arable farming, livestock, vegetable, fruits and aquaculture. These sectors all play a vital role in both the EU’s economy and the diets of its citizens.

At the same time, all these sectors face similar challenges on a daily basis, in addition to the ambition to become more sustainable. On this page, you can find an overview of all sectors in the SmartAgriHubs project, the challenges they face, and the role digitisation can play in both overcoming these challenges whilst at the same time also making European agriculture more sustainable.


Vegetables are a primary ingredient for most European dishes and a matter of pride for producers. Yet, vegetable supply chains face a plethora of challenges ranging from the need to reduce chemical inputs, to fluctuating weather patterns. By applying technological innovations, the European vegetable sector can overcome such challenges.

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Livestock represents the bulk of the EU’s agricultural production. As such, the sector plays a major role in the daily lives of EU citizens, who insist on a high standard and a reduction of emissions. By digitising this sector, high quality products continue to be delivered at reduced emissions.

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Europe is home to a rich variety of fruits produced across all regions. However, like other agricultural sectors there are challenges which need to be overcome: a fluctuating market, growing demand, adverse weather conditions and the use of pesticides.

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Staple foods form the basis of the daily meals of many Europeans. However, the arable sector faces many challenges such as feeding a growing global population, adapting to an ever-fluctuating market and the need to reduce CO2 emissions and minimise environmental costs. Technology will allow this sector to meet these challenges head on.

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European Aquaculture offers an equally healthy alternative source of fish to wild fish, whilst at the same time helping preserve the integrity of the underwater environment. Digital technology helps bolster these advantages.

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